WORK / NORWAY
Nation branding — a unifyng visual language
AGENCY
Scandinavian Design Group
CLIENT
Innovation Norway
DESIGN TEAM
Bendik Ramm
Sindre Setran
Madi Thompson
Petter Tangen
Robin Mientjes
Nicklas Haslestad
Ida Louise Andersen
Scandinavian Design Group
CLIENT
Innovation Norway
DESIGN TEAM
Bendik Ramm
Sindre Setran
Madi Thompson
Petter Tangen
Robin Mientjes
Nicklas Haslestad
Ida Louise Andersen
BACKGROUND
The essence of the challenge set by Norway’s Prime Minister, Erna Solberg, in 2017 was to be greener, smarter and more innovative. Part of the Prime Minister’s ambition was to make Norwegian green technology and sustainable solutions globally accessible. This created the backdrop for Brand Norway; a dynamic concept, strategic positioning and new visual identity to strengthen Norway’s position as a clear and effective nation brand.
The visual identity has been designed to represent some of the aspects related to Norway as a country and the spirit of our people; diverse, inclusive and forward-thinking. Embracing both the traditional aspects as well as the more modern characteristics of Norway, the visual identity lays the foundation for a dynamic concept that is credible and adaptable for future needs. A modular system that delivers an infinite number of unique flags tells the story of a nation that celebrates individuality whilst being stronger together. And through bespoke typography, illustrations and icons, built from the same contrasting shapes, creates a diverse yet recognisable visual language.
The essence of the challenge set by Norway’s Prime Minister, Erna Solberg, in 2017 was to be greener, smarter and more innovative. Part of the Prime Minister’s ambition was to make Norwegian green technology and sustainable solutions globally accessible. This created the backdrop for Brand Norway; a dynamic concept, strategic positioning and new visual identity to strengthen Norway’s position as a clear and effective nation brand.
The visual identity has been designed to represent some of the aspects related to Norway as a country and the spirit of our people; diverse, inclusive and forward-thinking. Embracing both the traditional aspects as well as the more modern characteristics of Norway, the visual identity lays the foundation for a dynamic concept that is credible and adaptable for future needs. A modular system that delivers an infinite number of unique flags tells the story of a nation that celebrates individuality whilst being stronger together. And through bespoke typography, illustrations and icons, built from the same contrasting shapes, creates a diverse yet recognisable visual language.
A system that delivers an infinite number of unique flags tells the story of a nation that celebrates individuality whilst being stronger together.
The introduction of an information hierarchy was created to clearly identify Norway’s seven focus sectors through distinctive illustrations. This is further developed though iconography to represent industry business areas under the sectors, allowing for clear and consistent communications for different stakeholders and target groups.
Making Norwegian green technology and sustainable solutions globally accessible
People, nature and solutions — stronger together
