The sustainable-living lifestyle brand

Scandinavian Design Group

Mash Universe (previously The Juicery)

Petter Tangen
Ida Louise Andersen
It's rare to meet a group of people who embrace their own culture to the degree that the people of The Juicery do. But in the early post pandemic recovery, The Juicery business was struggling. Once a pioneer of cold pressed juices, the rest of the industry had caught up, and cold pressed juices could be found on supermarket shelves across the Nordics. Tasked with squeezing (pun intended) the essence from The Juicery team, SDG set about exploring the possibilities of how to keep The Juicery culture alive, while transforming the business and brand to encompass a broader range of similarly healthy living services and products.       

Great culture deserves a great manifesto

Mash your senses

Mash your sens

Mashing all your senses

True to its name, Mash mixes anything from boxing to smoothie bowls and yoghurt to yoga. The Mash visual identity is based on a lively colour palette and abstract shapes designed to provide a good variation of energetic and dreamlike aesthetics while being relevant to the wealth of Mash services and products.

A trip inside the Mash universe

Guilt-free pleasures at Mash Eatery

Handpicked products at Mash Market

Find your balance at Mash Studios