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WORK / CANADIAN SEAFOOD TREASURES


AGENCY
Scandinavian Design Group + TBWA

CLIENT
Atlantic Groundfish Council

BRAND DESIGN
Vetle Uthaug
Ida Louise Andersen

WEB DESIGN
Nicholas Kulseth

ANIMATION
FUS

ILLUSTRATION
Luu Alexandre
George 
BACKGROUND
We - the Canadians - protect and preserve the diversity of the Atlantic Oceans treasures; the wild fish & seafood that lives in the most nutrient sea in the world.

This area, where the cold Labrador current meets the warm Golf stream - is our treasury.



BRAND NAME

Canadian

Origin / Quality  

Our proud country of origin, where the fishermen, culture, rich heritage, knowledge and expertise make up our home.

Seafood

Category / Service

Wild groundfish living and swimming free where the cold and warm waters meet, in the most nutritious and diverse waters in the world. 

Treasures

Value / Storytelling

We protect and preserve the fish that is our national treasure.


LOGO

With the flag as a foundation
Red bars protecting and conserving
Collapsed and expanded logo


BRAND POEM

Where the quality of water effects quality of life





ILLUSTRATIONS
Level 1
Decorative

Atlantic Ocean – the most nutrient sea in the world





Level 2 
Descriptive

Treasures – wild groundfish 

Mash your sen

Drawing inspiration from educational books and posters. But giving them life in motion.


Level 3  
Storytelling 

People – building value in sustainable way







TYPOGRAPHY


COLOURS


IMAGERY

Ocean

People

Cullinary craftmenship 

LAYOUT SYSTEM



BRAND IN USE

Web



Food expo










Campain

Office and employees




Shipping and packaging